Age: 9-14 year olds.
Gender: It is moderately male based but it isn't that specific to gender.
Media: consumption: Adventure time, The Simpsons.
Actual reader profile
Name: Sam
Age: 12
Average day: Goes to school and comes home and do some homework then eats dinner and watches TV until he goes to bed.
Hobbies and interests: TV, Social networking (twitter, facebook, instagram)
Spending power: His weekly allowance of 10 pounds.
Typical media consumption per day: 2 and a half hours of TV, 1 and a half hours of social networking.
Why the animation will appeal to him: Because he is interested in cartoons and general media consumption. The main character is funny to him because he's troublesome. But as he is a little older he can still think for himself so he isn't influenced by the actions he would see Brandal do.
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